Goldsmiths, University of London
Goldsmiths, University of London are joining forces with global brand agency, The Brand Union, to launch a unique, international Master’s degree in Brand Development.
The postgraduate degree, starting in September 2009, will study contemporary branding and communications methodologies and their social, economic and political contexts.
Key themes such as intellectual property rights, the changing media environment, globalisation and the impact of digital communications and marketing technologies will also form part of the syllabus.
It is estimated that we are exposed to 3,000 brands a day, often subliminally. The new course will look at the art and science behind building a successful brand in this increasingly branded world.
Kevin – www.studylondon.ac.uk
“London is a city where different cultures and thoughts meet. Living in this city, I never feel bored.
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June 27, 2009 at 3:27 pm
infiniteeight
i am trying to develop an artistic brand right now. Perhaps you can give some advice. Great site by the way.
http://www.infiniteeight.com
July 2, 2009 at 9:44 am
studyinlondon
Hi infiniteeight,
We’re not brand experts here at Study London (you’d need to contact Goldsmiths for such expertise!) but from developing our brand I can give you some very basic tips:
1. Keep it simple. It is likely that many people will not understand conceptual designs, no matter how clever they appear to be. The best brands are simple.
2. Be consistent. Consistency is the key to developing any brand. If you use lowercase typescript in your logo, use it elsewhere in your designs and vice-versa.
3. Colour. Devise a small colour palette of perhaps 1-4 colours that you will use consistently throughout your design.
4. Communicate your message (‘brand values’). Remember, your brand should tell your audience about you, your work and your values. Are you contemporary, edgy or a traditionalist? Think about your target audience, how do they perceive you and your work?
Finally, take a look at other brands you admire and analyse what it is you admire and why they are successful.
Hope this helps as a small starter. If you follow the rule of simplicity and consistency you are already half way there.
Simon – http://www.studylondon.ac.uk